Featured Case Study
Achieve — Building the Brand System
Achieve is a digital personal finance company and the rebranded consumer identity of Freedom Financial Network. I joined the brand team to help implement the rebrand and evolve it into a system that could scale across channels—clear guidelines, consistent execution, and repeatable patterns that hold up from high-visibility moments to day-to-day production.
The work below highlights three featured components of building and scaling that system:
Brand Identity System & Scalable Visual Language — the foundations, rules, and rollout across core touchpoints.
Illustration System — a later evolution: a scalable library and governance model to support faster storytelling without drift.
Up & To The Right (Campus Kit) — extending the brand into an event-ready system built for recruiting and campus moments.
